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Austria rooms 360: how to expand your digital event

The meeting industry has seen a massive wave of digitalization in recent months. As virtual and hybrid formats will be here to stay in future, the goal now is to continuously enhance the overall experience for all those participating remotely. And a new tool called “Austria rooms 360” is incorporating digital rooms into events and adding value in the process. A 360-degree image lets users access a wide range of content, including tourism features. 

Tailored to each event 

Whether it is being used in a presentation, as an online agenda complete with visualizations of individual items, or simply integrated into an existing website or independent platform – “Austria rooms 360” is compatible with a huge range of potential applications. And when it comes to integrating content which brings that authentic Vienna experience to life, the sky’s the limit. Videos providing an insight into the city can be added as features, as can Zoom rooms, info on cultural offerings, playlists and online stores. The platform is also ideal for integrating partners. 

Typically Austrian locations are featured by default, which organizers can keep, adapt or switch out in favor of their own ideas. The interactive platform provides a digital stage for Austrian destinations while delivering the kind of customizability that adds value for participants in virtual meetings, helps them forge a connection with the host location and transforms online events into experiences. 

With the support of the Vienna Convention Bureau, a pair of virtual Austria rooms are already up and running: a Viennese coffeehouse which is open to digital visitors, as well as the Meeting Destination Vienna room which offers walks and info on cultural highlights and the capital's smart city credentials. 

Successful premiere 

"Austria rooms 360" has already been used to great acclaim. The initial test with a prototype, which  ran at the WeAreDevelopers Live Week in November and December 2020, featured a coffeehouse setting at Hotel Sacher. Subsequently deployed at the 2021 EGU General Assembly, the Meeting Destination Vienna virtual room received glowing praise: “It's really added a wonderful extra dimension to the meeting and made people even more eager to return to Vienna next year,” confirmed Hazel Gibson, EGU Communications Officer. 

To find out more about “Austria rooms 360”, visit the Convention Austria  website or the Austrian National Tourist Board website. For all other questions contact Dennis Pregesbauer directly at Next Level Tourism Austria .